Founder and chief formulist Tom Richter (called Tommer by his dad, hence Tomr’s) was first a Broadway actor. Understandably, an acting career lends itself to lots of bartending gigs. Tom found himself “behind the stick” in some of New York City’s finest and most creative bars and through the years he has earned high praise for his talents behind the bar. He writes a beverage feature for Edible New Jersey Magazine and is a graduate of the prestigious B.A.R. program.

Richter had an epiphany while mixing his gazillionth gin and tonic. The flavor of the expensive gin the customer ordered was all but destroyed by the fructose sugar and synthetic quinine based tonic. He went home that night and immediately started tinkering with recipes and in 2007 he had his formula. Richter began serving it at the bar he was working and customers loved it, so much that were soon buying bottles to take home. Bartenders and Bar Managers heard about a unique tonic being made by a guy named Tom. They began inundating Richter with orders so they could serve it at their bars. And a business was born.